You have already your product and you Website, now it is time to create the marketing strategy for it.
Your online marketing strategy will help you to set up your goals, helping you to have a proper vision of where do you want to go and also give a review of the present situation. You have two types of marketing strategies:Short Term: Purchasing Advertising
• Participating in Forums
• Search Engines
Long term: Opt-in Lists
• Blogging
• Social Networking Sites
• Social Bookmarking Sites
• Giving Away Freebies
• Article Marketing
This article that will clarify a little more this topic, if you still have doubts click it Better Internet Marketing Structure.
This article that will clarify a little more this topic, if you still have doubts click it Better Internet Marketing Structure.
The steps you need to considered when creating your online strategy are:
SWOT- Have a profile of your company/organisation:
- The Internal capabilities, resources and processes of the company
- The review of the company in the marketplace.
- The competitive environment demand and behaviour, the competitor strategy and the relationship with suppliers.
PESTLE
- Assessing the current contribution of the Internet.
- MKT effectiveness.
- Customer research
Online Revenue Contribution
SMART objectives
- Specific
- Measurable
- Achievable
- Relevant
- Timed
Balanced scorecard: semi-standard structured report supported by proven design methods and automation tools that can be used by managers to keep track of the execution of activities by staff within their control and monitor the consequences arising from these actions.
Leading Performance Indicator: is a metric, which is suggestive of future performance. The benefit of leading indicators is that they enable managers to proactive action to help shape future performance.
Lagging Performance Indicator: is one where the measure indicates past performance. Lagging indicators enable corrective action to be taken.
Once you have identified this info. You can start building your online MKT strategy.
2. Have a good Website platform.
2. Have a good Website platform.
3. Start planning your way through the online market.
After you have finished your Website, start promoting it. I will advice you to follow the online tools I have in my second post, but I will summarize the main ones for you.
- SEO (search engine optimization).
- Keyword generator
- Long tail, negative, phrases, broad and local keywords.
“SEO is by nature a cross-functional exercise. It involves many different departments, all working together towards a common goal. An SEO initiative severely tests the communication and cooperative capabilities of an organization. It requires Marketing, IT, product managers and often legal to all work together, and the faster they can do this, the more positive the results will be. In the most competitive categories, it’s a full out and ongoing war. The companies that can respond and adapt quickly will win that war. The ones mired in bureaucracy and butt covering will inevitably sink in the rankings.”
Gord Hotchkiss, President, Enquiro
- SMM (Social Media Monitored)
- PPC (Pay Per Click)
- Online Ads
Hope this info has helped you in developing your Website. For any other info don’t forget to contact me, and share with us other elements you may think will help to build your online MKT strategy.
See you later guys…
Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall) Fiona Ellis-Chadwick , Mr Kevin Johnston, Richard Mayer.
http://www.davechaffey.com/Internet-Marketing/C4-Strategy/leading-lagging-performance-indicators-ecommerce.
http://www.interactivemarketinginc.com/top-10-marketing-strategies.html
Great post Ana, so much great info that I didn't even think of. I really liked how you used SWOT and PESTLE marketing strategies they are so important and often overlooked because people assume that they have already been considered. I also like the way you used bold, underlining and bullet point to mix up the look of your post I need to do that more.
ReplyDeleteHi Ana,
ReplyDeleteAgain useful information in this blog however I was left a little confused as to what you personally considered as the most important and least important considerations for an effective mktg campaign?
Hey Ana, As always I like your blog posts and how you communicate your personal voice and opinions, but like Crystal said its not very clear what you think is the most important "considerations" that should be followed while creating a digital marketing strategy.. try to highlight the important ones.
ReplyDeleteCheck out this website, could help you: http://www.eduserv.org.uk/newsandevents/news/2010/strategic-digital-marketing
But in General Good Job, and we both got the SWOT and PESTLE analysis which I thought should be the most important and first step to take in the process of creating a Digital Marketing Strategy!
:)
Hey Ana,
ReplyDeleteNice post, as usual! I didn't even think of including SWOT and PESTLE, but I think they are good considerations to include, in fact, they often reveal things you can get ideas for marketing about. Your post is a lot about planning and organising yourself for online marketing, which is an interesting approach to take. I focused a lot more on the execution part of it (as did a lot of others), which is maybe what the people who commented above were expecting when they read this, and maybe why some of them say they got lost. It's still very informative, and I like the section about SEO - probably the most important thing, haha! :)