RIGHT CHANNELS FOR DIGITAL MARKETING

Digital Natives: The young generation that was born or grown surrounded by the digital technology, therefore it is natural for them.

This Modern society group has shifted their perception of identity and reality; a digital identity and an open participation has become an essential element to participate in almost every kind of online exchange. As a consequence, younger generations have changed their communication process for a shorter and faster way that makes it less personal.

You need to take this into consideration in order to get the right digital channels succeed in your digital strategy. You have to choose your channels and tools considering the needs and desires of digital identity, privacy, creativity, sharing and advocacy, in other words: engagement, enrichment and empowerment, that is what digital natives are looking for in the web.

“There are several layers to the changes we are witnessing captured in our report, from the behavior of individuals and their media consumption habits, through to new opportunities and threats to marketers and communicators as different digital challenges emerge and are adopted.”                                                                            Drew Benvie, managing director 33 Digital

The next video is a conference done by Professor John Palfrey explaining what is a digital native. 

In the blog Net Gen Skeptic there is an article that defines digital natives based on studies done in the UK.


TOP 9 DIGITAL CHANNELS

1. Display Advertising: Placing ads on affiliate websites in order to create branding awareness and generate traffic. (Banner ads, video ads, interactive ads, overlays.)
2. Email Marketing: collecting email addresses and send them email messages. (email newsletters, brand building emails)
3. Pay-Per-Click Advertising (PPC): Bidding for placement at search engines to earn visibility and traffic. (Google, Yahoo)
4. Online PR: Generating media from primarily online outlets to get branding and traffic. (PRNewswire, PRWeb, Internet media focused PR)
5. Search Engine Optimization (SEO): earning rankings in the organic results of SEO. (keyword research, on-page optimization)
6. Affiliate Marketing: Incentivizing other sites to push your product in exchange for share of the revenue. (Commission Junction, in-house affiliate programs)
7. Social Media Marketing (SMM): To have visibility and more traffic through social media platforms. (Facebook Group pages, Twitter marketing)
8. Viral Content Campaigns: Generating creative content that will spread your brand or product. (Linkbait production, viral videos, guerrilla marketing)
9. Conversion Rate Optimisation (CRO): To convert audience in order to get more leads, signups, customers. (click-through-rate improvements, purchase-process simplification).

ARE YOU A DIGITAL MARKETING OR IMMIGRANT ?

www.slideshare.net/hblowers/strategies-for-digital-natives.  

http://www.readwriteweb.com/archives/so-called_digital_natives_not_media_savvy_new_study_shows.php

http://www.seomoz.org/blog/a-checklist-to-choose-which-internet-marketing-channel-is-right-for-your-business