A PITCH: The set of activities intended to persuade someone to buy a product or take a specific course of action.
Having to pitch is not only about communicate your ideas it is about selling and convincing someone to trust on your idea.
A good pitch must contain the core information about your product (idea):
- What is about?
- Why it will appeal to audiences and which audience will appeal?
- Explain the producer’s information.
Like every other assignment, a pitch has basic guidelines that must we followed:
- Keep it short.
- Try to paint a story through words.
- Have a back-up, in case what you are pitching isn’t suitable.
The structure of the Pitch.
Always formulate 3 levels of depth to pitching your idea: 5 seconds, 30 seconds, 5 minutes.
The 5 seconds version (elevator pitch) is the essence of your campaign, more o less like the short sentence that describes your campaign.
The 30 seconds version should include a brief description of your short sentences, and finally the 5 minutes version here you add the core of the paper or written proposal describing the next: how, giving the money and resources you need you will achieve your 5 seconds pitch.
And finally but not least important TEST IT!! Say the pitch to friends or people who are around you, this way you will get some feedback in order to improve your pitch.
Now go for it!! Show confidence and you will get it!
What other advice will you give to have a winning pitch?
Talk to you next week, ciaoooo guys.
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http://www.investorwords.com/3706/pitch.html#ixzz1HBRkPtxh
Friedmann J. How to make money Scriptwriting. (2002). Intellect
http://www.scottberkun.com/essays/38-how-to-pitch-an-idea/
great post! the information that you provide is helpful and precise. i agree that a pitch should start with a punchy and easy to remember description as you said. i believe that if you capture the attention of the customer or the audience you are presenting to from the very beginning the pitch would be successful.
ReplyDeleteHi Ana. I liked the organization of your blog. They way you cover the key aspects of your pitch and the structure of the pitch.
ReplyDeleteI will complement it though with the necessary skills and tips than a pitcher must have: ranging from Style, Format, Content & Chemistry.
Check my blog for more info
http://nfwhatisdigitalmarketing.blogspot.com/2011/03/winning-pitches-art-and-science.html
Lovely post Ana! I liked how we both used the KISS concept I absolutely loved it when Ms Shiela mentioned it in class & though this totally applies to the art of pitching which is basically being brief, simple, short and not overwhelming audiences and too much information and detailed explanation.
ReplyDeleteThrough my research I found many structures and ways of pitching, I think this link will be beneficial and valuable to you post and to help you in your pitch next week! http://www.openforum.com/idea-hub/topics/the-world/article/the-art-of-pitching-ideas-matthew-e-may .. Its basically about the art of pitching ideas, how to convey your messages in a creative and structured way. The author of this article is an expert in this field and provides his two favorite pitch structures which I think are brilliant! - Check it out!
Hope this is helpful. Good luck! x
I like this post you kept to your pitch rules when you wrote it! Short, Structured, and yet it still paints a vivid picture of what a pitch should look like. I also really like the one image u had that said that 'Life is a pitch' I never thought of it that way but it totally is. School, work, relationships are all about selling or convincing people to believe in you or your ideas.
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