- Who is your target audience?
- What are they looking for?
- What is the main purpose for visiting your website?
Once you have this information it will make it easier for you to start evaluating and creating your strategy for keeping your audience with you! What you aim to do is to get consumer loyalty.
Now you will have enough data to determine the needs and wants of your audience.
Michael Steckler, director of Criteo, the world's leader company in pay per click retargeting solution said:
"If you want to develop a long term relationship with your customer in 21st century terms, you’d better find some way to be useful."
One thing very important to remember: relationship building starts the moment the visitor hits your website.
The 5 tips that you never can forget in order to maintain the attention of your target audience are:
GETTING ATTENTION:
Get visual attention from your audience, make sure your the information of your appeals visually but also give the feeling of welcome to your audience.
WHAT IS IN IT FOR THEM?
Your visitors need to find quickly answers for the questions they might have about your product or company otherwise they will loose interest immediately.
SEO (search engine optimisation):
Remember SEO is important for our website but content is more,the content is the element that makes your visitors to return for more, a good SEO considers the users not just search engines.
REASSURANCE:
Each page of your website needs to assure that the content meets the needs of your audience, in other words the website must have what they are looking for.
Textual Links:
Should be used to provide a customer-engaged navigation path. This allows visitors to click through finding the information that interest them the most without forcing them to think. You want visitors to have a personal experience as they interact with your website. Remember: personalise services is the trend nowadays.
This video will concluded what we have been talking about, have a look...
To know the DIG MKT trends of the current year will give a broad idea of what is the audience looking for and help you to choose a base for your Website's design model, I found the list for this 2011 click here if you want to know.
Keep in mind that in today's society all of us want to feel that we have a personal treatment a good way of doing this is to open a dialogue, as soon as you remember this you will be fine!!
Do you have any good ideas of how to start a dialogue online? Any suggestions for our community guys feel free to comment :)
This is all for this week, hope this will help you, talk to you soon guys! CIAOOOO...
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http://www.searchengineguide.com/stoney-degeyter/5-engaging-ways-to-engage-your-audience.php
http://econsultancy.com/uk/blog/7194-dont-forget-the-message-4
http://www.jack-marketing.com/index.php/Glossary/relationship-marketing.htm
Hey Ana, nice post! And I like the pictures. :D
ReplyDeleteI think we have some of the same points, and I do agree, in order to deepen the customer relationship, you really do need to make it all about the customer. But like, there also has to be some limit, because if you're not careful, and concentrate TOO much on the customer, it could be a bad thing for your business.
Hey
ReplyDeleteI really liked the way you started before getting into business by first evaluating your audience through different type of questions. Really good... And I perfectly agree that nowadays in these vast world of Internet people is always wanting to have 'personal treatment'. Even thought is part of the engaging is a very difficult task to achieve... Cheers!
Good Luck ;)
Hi Ana, as usual a very informative and nice post!
ReplyDeleteI like how you focused on creating an intimate relationship with the customers and really getting to know them and provide them with their wants and needs. It's totally true that we always like to feel a personal/ special treatment. I also like the questions you listed in the beginning they are definitely the keys to understand the audience and work our way to please them.
I would suggest that you look into what strategies companies could apply to make their engagement and relationships with their audience/customers successful. Here's a link to an article I used for my blog post which I thought was very well done and gives you an idea of how to have a strategic planning to provide and use content to build trust and credibility & engage with your target audience: http://www.customerthink.com/article/content_marketing_build_credibility_engage_target_audience
Also, I think that social networks play a huge role in the interaction of a company with its audience and a major contributor to create "healthy relationships", here's a link to a guide of how to use social networks to successfully and effectively communicate with your audience: http://www.cuttingedgepr.com/articles/6-rules-for-successfully-engaging-in-social-media.asp
Good Luck :) xx
Hello Anita. Like they way you focus your post on search engine optimisation. Certainly is important to have a clear, friendly, informative and concise web page to provide the needs and wants of the clients.
ReplyDeleteYou can add up into your ideas the theory of customer engagement and permission marketing, which are based on managing customer life cycle and basically treat the relation with the customer as a "marriage". For more info feel free to check my post :D!
Hi Ana,
ReplyDeleteI really liked what you said because it is so true. We are currently living in a digital world, which is full of – and we are indeed being overwhelmed by – rubbish content. Thus if you need to stand out from all this nonsense group of bloggers, journalists and so on, you need to provide your audience good content.
Another thing that I have been thinking to myself after this weekend of blog posting and reading is how we are seem to have forgot that part of the audience that does not like you. The truth is that they are as important – or perhaps more – than those who do appreciate your product, blog, idea.... Indeed it is “incredibly important for you to manage your social media image because angry people are still angry, and they are often very vocal people who can negatively impact your image, especially with those who see bad things being said about your brand and see your failure to respond appropriately.” Danny Wong (http://www.huffingtonpost.com/danny-wong/the-lesstangible-roi-of-s_b_826248.html) - CHECK THIS ARTICLE, IT IS REALLYYYY GOOD!
Anyway don’t worry I am not one of those angry birds! I liked your post very much. Congrats and see you in the next one!