9 steps to ADVERTISE your website!

Let’s say that you have done a website but still only your friends and family know about it… sad, after all the effort you put into. Don’t worry you still have a solutions: ONLINE TOOLS.

This post will tell you some tools that will improve the traffic of your website, so keep reading…

1. Have more presence on search engines like Google and Yahoo, the goal of this is that the user sees your website before the competitor’s.

• Create a keyword list that best described your website.
• Create Meta tags.
• Tell other sites to link you and link your website to other sites.

 www.linkleads.com is a webpage that helps exchanging links between sites.

2. Enter to the blogsphere that way users can comment about your product, service or company.

3. Use podcasts as a cheap way of advertise your product.

 www.podcastingnews.com is free software that helps you to create podcasts.

4. Use classified ads: Yahoo (Advertising central), Google (AdWords), Facebook (Facebook Adverts) etc…

5. Have banner ads in other sites.

There is a website that helps to do this: www.123-banner.com

6. Create profiles in Social Media: twitter, facebook, Tumblr, etc

7. Insert a RSS feed in your site so all the subscribed users can know every time you have done a change.

8. Pay per click programs (PPC) the program consists of creating ads and linking them with keywords; you pay only if the ad is seen.

9. SEO copywriting, which means writing an article that will contain all the keywords and informational phrases that will function as the content of your website.

For more info check this:www.business-and-finance-tips.com

So... try them out and tell me if they worked.

Later!

What is Digital Marketing?

If we want to study Digital Marketing we need to start by understanding the main point: What is it?

According to the website specialize on marketing called Gtrader, it defines Digital Mkt  as the use of digital technology in order to develop, distribute and promote products and services.

What makes Digital MKT different from the conventional marketing is that integrates users in a two way communication process, letting an active participation from their side.

This new marketing model was mainly possible thanks to the improvement of the Internet’s platform, creating the Web 2.0.

Since its creation a new type of social interaction jumped onto the scene: 

ONLINE SOCIAL NETWORKING. Now… for marketers this whole social networking has being a headache because we (the consumers) have power over them, seriously they have lost almost all control.

Kate McIndoe (Head of passenger communications at BAA Heathrow) said to the magazine Marketing Week

“The expectation of someone who has posted something on Twitter is a lot higher than someone who has written a letter”.

What Marketing has tried to do is to use this as a tool to create a closer customer relationship therefore marketing has evolved, ore better said, specify into a new type.

And here we are DIGITAL MARKETING; we have a class only for you.

In the past year more than half of the companies in the US that were asked which trend is the most important  nowadays in order to improve their sales and profit, answer MARKETING. 

This is just a hint so you can have a general idea of how bid is this deal.

Now guys, what do you think? ; Are the marketers who are or, will, rule the world?

Later…

www.gtrader.biz/business_tools/internet.htm

Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2008) 'Principles of Marketing', 5^th European Ed., Harlow: F.T. Prentice Hall

Magazine Marketing Week p22 july 15th 2010.